Table of Contents
Google Search Volume
Google Search Volume refers to the number of times a specific keyword or phrase is searched on Google within a specific period of time. This data can be used to gauge the popularity or interest in a particular topic or keyword, and can be used by marketers, business owners, and researchers to understand their target audience and optimize their online presence.
Google Search Volume data is collected by Google and can be accessed through tools such as Google Trends or the Google Keyword Planner. These tools allow users to enter a keyword or phrase and view the number of searches for that term over a specific period of time, such as the past month or year. The data can also be segmented by geographic location, language, and other demographic information.
What does High search demand but low Google search volume means?
High search demand but low Google search volume means that there is a significant number of people searching for a specific topic or keyword, but there are relatively few search results available for that term on Google.
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Topics
There are a variety of reasons why a topic may be highly in demand but have less representation in Google search results. Some possible explanations include:
1. Specific medical conditions
These are medical conditions that are not common and affect a small number of people, making them less well-known and less studied. As a result, there may be less information available online about these conditions, making it more difficult for people affected by them to find the resources they need.
For example, a new technology or product that is only used in a specific industry or field may have high search demand among industry experts, but may not have many search results due to its specialized nature.
2. Technical or scientific fields
These are fields that are highly complex and require a high level of expertise and specialized knowledge. As a result, there may be fewer resources available online for the general public, and the information that is available may be difficult for non-experts to understand.
For example, a new breakthrough in a highly specialized field like quantum computing may be of great interest to researchers and experts in the field, but may not be widely covered by mainstream media or have many resources available for the general public.
3. Obscure subcultures or hobbies
These are subcultures or hobbies that have a relatively small following, and as a result, there may be less information available online about them. This can make it more difficult for people interested in these subcultures or hobbies to find the resources they need.
For example, a niche hobby like train spotting may be of great interest to a small group of enthusiasts, but there may be relatively few resources available online about it compared to more mainstream hobbies.
4. Emerging technologies or scientific breakthroughs
These are new technologies or scientific discoveries that are not yet well-known or widely covered by the media. As a result, there may be less information available online about these topics, making it more difficult for people to stay informed about these developments.
For example, a new breakthrough in a field like biotechnology may be highly in demand among researchers and experts, but may not yet have been widely covered by the media or have many resources available online.
5. Privacy or security-related topics
These are topics that are sensitive in nature and may be related to personal privacy or national security. As a result, there may be less information available online about these topics due to the sensitive nature of the topic.
For example, a new encryption method may be of great interest to cybersecurity experts, but there may be relatively little information available online about it due to the sensitive nature of the topic.
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6. Personal or sensitive topics
These are personal or sensitive topics that people may be hesitant to discuss publicly due to the emotional toll it may take or the potential backlash. As a result, there may be less information available online about these topics.
For example, a topic like sexual assault may be highly in demand among those affected by it, but there may be relatively little information available online about it due to the sensitive nature of the topic and people’s reluctance to talk about it publicly.
7. High-demand product or service
These are products or services that have a high demand but are not well represented in search results due to lack of SEO or proper advertising. This can make it difficult for people to find the resources they need.
For example, a new and innovative product like a foldable phone may be highly in demand, but may not be well represented in search results due to lack of proper SEO or the company itself not investing in advertising.
Purpose of Google Search Volume Data
Google Search Volume data can be useful in a variety of ways. For example, business owners can use it to identify keywords and phrases that are relevant to their industry and that people are searching for, and then optimize their website and online presence to rank well for those keywords. Marketers can use it to identify trends and patterns in consumer behavior, and to target their advertising efforts accordingly. Researchers can use it to understand the interest in a particular topic and to identify key influencers and thought leaders in a given field.
Note :
It is important to note that Google Search Volume data is an estimate and not an exact count of the number of searches. The data is based on a sample of Google searches, which may not represent the entire population of internet users. Additionally, the data is based on the number of searches for specific keywords and may not reflect the total number of searches for related keywords or phrases.